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[Case Study of Manga Content Introduction] iYell Corporation

Acquire twice the expected customers at half the traditional CPA! What is the manga sales tool for generating interest and promoting understanding?

We would like to introduce a case study of iYell Inc., a housing loan tech company that produced manga for acquiring prospective customers. Three sales manga were created tailored to different target audiences. After implementation, they were able to use the creative medium of manga, making it easier to utilize in various advertisements, leading to successful acquisition of prospective customers. Additionally, the cost per acquisition (CPA) was reduced to less than half of what it was before, while achieving double the number of prospective customers. Our company provides total production services starting from planning to operation, using manga as a basis to solve corporate challenges. [Case Overview] ■ Challenges - Sales materials became overloaded with text, making it difficult to convey benefits. - White papers tended to lack sufficient explanations of the essential services. ■ Reasons for Adoption - The booklet format makes it easy to skim through. - It is also easy for readers to extract and read only the points of interest. *For more details, please refer to the related links or feel free to contact us.